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Best Paper Awards 2016

Best Research Paper

Dr. Peter Wiltshier 
University of Derby
UK

Best Student Paper

Mr. Siwasak Pansukkum
Assumption University
Thailand

Best Paper Awards 2015

Best Research Paper

Dr. Mathew Hong Tai Yap
University of Macau
Macau

Best Student Paper

Ms. Anita Medhekar
Central Queensland University
Australia

 

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Selected Paper Submissions for Oral Presentation at THoR 2017 (as at 4th Aug 2017)


PAPER TITLE

The relationship between hotel managerial competencies and organizational success still remains an important issue within organizational literature. However, there were limited studies conducted to assess the relationship of the hotel managerial competencies and organizational performance. For this reason, this study aimed to determine whether there is a significant relationship between hotel managerial competencies and the growth of the organizational performance in General Santos City, Philippines. The research design employed was descriptive correlation. A total of 90 respondents participated in this study. In the research process, the researcher used modified questionnaires. The findings show that the managerial competencies were high. The importance level of the organizational performance indicates that the managerial competencies have an impact to the growth of the organizational performance. There is a significant relationship between managerial profile and the organizational performance. There is a significant relationship between age, sex, field of specialization, number of years as manager and classification of manager as to owner or hired manager to the managerial competencies. However, Insignificant to civil status. There is a significant relationship between managerial competencies and the organizational performance. The result will help the managers on how their competencies support and contribute to the firms overall success as well as their improvement in the organization.
textual analysis shows that the hotel homepages examined tend to present one-way communication from the hotels’ perspective rather than a two-way exchange which engages readers with the online luxury experience. The study suggests that hotels could involve viewers by employing a greater variety and the amount of linguistic resources of Appreciation of Reaction of Impact, Affect, Judgment and Engagement on their websites in to enhance viewers’ online experience and hence the promotional effectiveness of hotels.
Political factors play a key role in promoting and shaping the nation as an international tourism destination [16]. The British referendum resulted in leaving the European Union has impacted the manner in which the media has showcased the geopolitical and economic environment of United Kingdom, both at the national level and global level. Soft power strategy is a tool country can use as a damage management mechanism to mitigate disturbances triggered by their political environment. It can help harmonize fumbled relationships with other countries. It is a “communicative and cultural tool as to opposed to money or weapons”, or “power based on consent or attraction or legitimacy in contrast to coercion and violence” [15]. The friendliness and open border strategies within the European Union have been an example of neighboring nations co-exist in a manner that friendly border movements and economic stability manage through soft power. That said, the recent decade has witnessed a shift in the psychological geopolitical boundaries between the United Kingdom and the rest of Europe. Newman (2006) argues borders are social formations that span geopolitical lines. Geopolitical relations delineate ‘here and there’ or ‘us and them’ to safeguard or reassess political, financial or cultural interests [24]. Tourism mediates by geopolitical issues which can also be psychological and hold potential to impede progress in tourism and regional development [9, 26]. Several tools can formulate soft power strategies, such as employment policy, social inclusion policy, pension and health care system reform, immigration policy, tourism, innovation, research and development, and education policy [4, 7, 13, 17, 28]. Thus, tourism can become an important soft power tool to help strengthen international relations and mitigate impacts of conflicting or changing political environment [13]. It can help harmonize disturbed geopolitical boundaries. Soft power strategies can maximize by showcasing a destination in a friendly and harmonious manner [20,21,25]. Therefore, it is important to determine how a destination presents and reviews by domestic and international markets in times of political transformation [13,18]. Several studies report that destination image exerts a major influence on travel decisions. Dissonant images by different agents of tourism can result in ambiguity and confusion. This research determines if the changing political environment in the United Kingdom has impacted the manner in which Great Britain is being promoted by different stakeholders of tourism. It also aims to offer insights from the demand side by examining the topics of concern raised and discussed by tourists on a popular review site (TripAdvisor).
This paper uses the longitudinal single case study and the Ground Theory analysis method, chooses a large-scale collective imitative innovation phenomenon in Chinese catering industry as the research case, to explore the evolutionary law about collective action of imitative innovation (Copycatting phenomenon). Research finds that the nature of the collective action to imitative innovation is a cross-organizational knowledge cooperative innovation activity involving innovators and imitators, and this cooperative innovation mechanism replaces the internal R & D to a certain extent. The evolution of imitative innovation collective action is mainly driven by knowledge cooperative innovation effect in imitative innovation enterprise network, and progresses from the innovation diffusion to innovation standardization then to innovation diversification. The enterprises’ network structure form transfers from simple single-core structure to complicated multi-node structure to highly complex multi-subnet structure. This paper provides a new theoretical perspective and analysis tool for explaining the occurrence mechanism of "copycatting phenomenon" in developing countries, predicts its development trend, explores the beneficial effects of copycatting phenomenon.
Researchers found that affective commitment was most effective for developing and maintaining long-term relationships with Gen Ys, and the present paper examines the current attitude and future commitment of Chinese Gen Ys towards Airbnb. Five interviews were conducted with Gen Ys from Shenzhen, with a young demographic profile where the Gen Ys make up more than 35% of its population. The results showed that although Chinese Gen Ys have positive current attitude towards Airbnb, the commitment towards Airbnb is calculative and not affective.
This paper provides new insight in how to understand visitor preferences at managed tourist attractions. The analysis reveals that the importance of the visit as part of the travel explains what the visitor looks for and values at the attraction. It especially demonstrates how importance of the visit relates to overall visitation motivations and the visitor’s priorities of the ways the themes/phenomena of attractions are presented (“presentation platforms”). The paper is based on an exploration of 690 responses from six attractions in Northern Norway (including Spitzbergen) through PCA (Principal Component Analysis). Beside the content of the findings of the paper contributes considerable by providing new methodological tools for exploring data through PCA that previous has been restricted to reporting Euclidian mass-middle means as coordinates in the PCA map. We introduce means for evidencing the spread of the underlying data allowing for depicting confidence intervals indicating overlapping or discriminating concepts. At managerial level the paper recommends that more emphasis should be directed at identifying main visit motivation profiles and to differentiate the presentation platforms accordingly. Future research should put increased focus on basic motivations and importance of attraction visitations as antecedents for visit experiences.
Similar product did not contain the brand name .To facilitate better empathize with the important as well as insubstantial standards of brands the theory of brand equity has appeared in the marketing context also, it has become an essential subject in Marketing management study. Brand equity assists toward setting apart the product as of competitors’ contributions provides as a substitute in favor of value as well as generates bright signs in consumers’ minds. Therefore, this study plans to evaluate the influencing factor of consumer-based brand equity on purchase intention of private label brands in food category with special reference to Reliance fresh, Chennai. In this research study, the researcher used Convenience sampling technique. The sample of the study is 100, and the data was collected in the Reliance fresh store at Royapettah, Chennai. The data were analyzed by using structural equation modeling partial least square method and also the researcher find the most influencing brand equity variable by Means of effect size (f2) analysis. The researcher establish that the brand awareness has the strongest effect among the four dimensions of consumer based brand equity on purchase intention of private label brand in the food category.
Spiritual tourism has been attracted much interesting by both scholars and tourists in recent years. As the concept which usually overlap with religious tourism, yet our understanding of the experience of spiritual tourists at religious sites is limited. Although there existed a consensus by academic researchers about the significant different demonstration of spiritual tourists' perception and behaviors in relative to religious pilgrimages. How the spiritual tourists perceive their experience is still a research gap, and moreover, measurement of tourism experience in spiritual tourism called for much attention not only for the purpose of in-depth discussion of spiritual tourists, but also for more managerial suggestions for practioners and governments.
The paper details a project that uses biosensors to measure neurophysiological correlates of emotion to understand how emotional variability behaves with different attractions in a theme park. Reading emotions through electrodermal activity (EDA) and skin temperature (SKT) among visitors in a theme park adds empirical evidence to the emerging field of analyzing emotions in leisure and tourism research [3][13]. The physiological record is collected through a wearable device while subjects visit and take rides on the attractions in a theme park. The study assumes two research challenges: on the one hand, the observations are not conducted under strict control as in a laboratory because the emotions are elicited in a natural environment [11]; on the other hand, the analysis model aggregates the EDA and SKT signals from several subjects [4].
In recent years, seasonal tourism has gradually become a trend in China,self-consistency is mostly applied in the marketing disciplines, but self-consistency as a starting point to explore whether it will affect the seasonal tourist destination loyalty,it has theoretical significance.This paper mainly studies the relationship between self-consistency and functional consistency as the mediator, the tourism experience as the adjustment variable, discusses the relationship between them, carries on the descriptive statistical analysis and the exploratory factor analysis through the survey questionnaire,And then use the AMOS7.0 variables on the reliability and validity of the confirmatory factor analysis (Confirmatory Factor Analysis, CFA),And the relationship between the three variables of the structural equation model (Structural Equation Modeling, SEM), verify the results. Predictive conclusion, the actual self consistency and functional self consistency are positively related to the destination loyalty, and the adjustment of tourism experience is confirmed.
Drawing on Schwartz and Bilsky’s (1990) cultural dimensions and Schwartz’s (1990) cultural values, this paper outlines the influence that an employee’s age has on employment decisions made with respect to front-line staff. Using a case-study methodology, the paper analyses the perspectives of managers and front-line staff in two, two culturally diverse, upper mid-scale hotels within the same international brand: one in Singapore and the other in Sydney, both situated in multi-cultural societies. Initial results suggest that there was some veracity to ‘lookism’ and aesthetic labour as being the norm in both Singapore and Sydney, and other factors such as cultural dimensions also affected employment attitudes. National cultures as social phenomena were found to be one of the factors influencing employment practices in hotel operations, albeit in different ways in Singapore and Sydney.
Microbreweries are in many cases becoming a tourist attraction, which enriches the offered attractions and services in both small and large municipalities in the Czech Republic. In a questionnaire Inquiry realized in the first half of 2017, we wanted to find out what services the microbreweries offer, how they communicate and towards whom, and what they do to make their offer more attractive for travel agencies and carriers, and how their cooperation with municipalities and towns develops. We also enquired about the opinions of representatives of municipalities regarding the role of microbreweries in travel and how they perceive the cooperation, how they can contribute to spreading their reputation, and especially to increase the inflow of domestic and foreign tourists. The conclusions confirmed that guests from other parts of the Czech Republic and from abroad more frequently visit microbreweries. Microbreweries extend the services offered with guided tours, opening museums of beer brewing, etc. Today, microbreweries cooperate with municipalities more than before, yet they perceive it with growing criticism. The number of those evaluating it as beneficial or rather beneficial has decreased. According to municipalities, microbreweries extend the offer of social life within the municipality or town, and they also contribute to a greater awareness of them within the region, within the Czech Republic, or even abroad. The fact that no municipality stated any negative aspects associated with the existence of the microbrewery is also positive. The questionnaire inquiry demonstrated the aspects in which the role of microbreweries in travel is more significant and in which less significant for now.. Cooperation with municipalities, towns, or tourist agencies has to be more intensive and extensive to fulfil the idea that microbreweries may to a greater extent help to develop regional travel in the Czech Republic.
Spiritual tourism has been attracted much interesting by both scholars and tourists in recent years. As the concept which usually overlaps with religious tourism, yet our understanding of the experience of spiritual tourists at religious sites is limited. Although there existed a consensus by academic researchers about the significantly different demonstration of spiritual tourists' perception and behaviors in relation to religious pilgrimages. How the spiritual tourists perceive their experience is still a research gap, and moreover, measurement of tourism experience in spiritual tourism called for much attention not only for the purpose of in-depth discussion of spiritual tourists, but also for more managerial suggestions for practitioners and governments. Therefore, the study aim to develop and test a scale to measure spiritual tourism experience as the contribution of spiritual tourism research.
In recent years, seasonal tourism has gradually become a trend in China, self-consistency is mostly applied in the marketing disciplines, but self-congruity as a starting point to explore whether it will affect the seasonal tourist destination loyalty, it has theoretical significance. This paper mainly studies the relationship between self-congruity and functional consistency as the mediator, the tourism experience as the adjustment variable, discusses the relationship between them, carries on the descriptive statistical analysis and the exploratory factor analysis through the survey questionnaire, And then use the AMOS7.0 variables on the reliability and validity of the confirmatory factor analysis (Confirmatory Factor Analysis, CFA),And the relationship between the three variables of the structural equation model (Structural Equation Modeling, SEM), verify the results. Predictive conclusion, the actual self consistency and functional self consistency are positively related to the destination loyalty, and the adjustment of tourism experience is confirmed.

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